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Pepsi Mont Blanc

October 27, 2010 18 comments

Pepsi Mont BlancIt’s that time again. Yes, it’s time for another fabulous new flavor of Pepsi in Japan: Pepsi Mont Blanc. For those of you who don’t know what Mont Blanc is (besides the name of a mountain in the Alps), it is a sweet popular in Japan, often in tart, cupcake or roll cake form, with a chestnut flavor. And while Mont Blanc doesn’t taste bad on its own, when mixed with Pepsi, it creates the next limited-time-flavor Japanese Pepsi disaster. Just in case you missed them, previous incarnations included Pepsi Ice Cucumber, as well as the one that still gives me nightmares, Pepsi Azuki.

How to describe Pepsi Mont Blanc? Well, the bottle’s label describes it as follows: 「マロンのやさしい香りが漂う爽やかな刺激のコーラ。デザート感覚でお楽しみください。」 This means (my translation, 意訳 style): “A refreshing cola, from which wafts the gentle aroma of chestnuts. You can enjoy it the same way you enjoy dessert.”

In other words, a dessert cola with a hint of chestnuts. There’s a reason nobody has ever thought of this flavor until now. While it doesn’t reach the level of horribleness that some past Pepsi flavors have (most notably Pepsi Azuki, which may as well have been called Pepsi Upchuck), it sure doesn’t taste good. In fact, I’m trying to choke down a bottle of it while writing this post, so I don’t feel like I just threw away 147 yen.

On the positive side, I’ve got to hand it to PepsiCo for coming up with original, imaginative flavors that match the seasonal cuisine and atmosphere in Japan. And the label design is elegant, too. But I really do wonder what will be next: Pepsi Turkey and Gravy? Pepsi Snow Crab? Pepsi Christmas Cake?

 

t’s that time again. Yes, it’s time for another fabulous new flavor of Pepsi in Japan. This time around it’s Pepsi Mont Blanc. For those of you who don’t know what Mont Blanc is (besides the name of a mountain in the Alps), it is a sweet popular in Japan, often in tart, cupcake or roll cake form, with a chestnut flavor. And while Mont Blanc doesn’t taste bad on its own, when mixed with Pepsi, it has created the next limited-time-flavor Japanese Pepsi disaster. Just in case you missed it, previous incarnations included Pepsi Shiso—shiso meaning “perilla,” a kind of herb eaten in leaf form—as well as the one that still gives me nightmares, Pepsi Azuki.

How to describe Pepsi Mont Blanc? Well, the bottle describes it as follows: 「マロンのやさしい香りが漂う爽やかな刺激のコーラ。デザート間隔でお楽しみください。」 This means (my translation, 意訳 style): “A refreshing cola, from which wafts the gentle aroma of chestnuts. You can enjoy it the same way you enjoy dessert.”

In other words, a dessert cola with a hint of chestnuts. There’s a reason nobody has ever thought of this flavor until now. While it doesn’t reach the level of horribleness that some past Pepsi flavors have (most notably Pepsi Azuki, which may as well have been called Pepsi Upchuck), it sure doesn’t taste good. In fact, I’m trying to choke down a bottle of it while writing this post, so I don’t feel like I just threw away 147 yen.

On the positive side, I’ve got to hand it to PepsiCo for coming up with original, imaginative flavors that match the seasonal foods and atmosphere in Japan. And the label design is pretty elegant. But I really do wonder what will be next: Pepsi Turkey and Gravy? Pepsi Snow Crab? Pepsi Christmas Cake?

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