It’s that time again. Yes, it’s time for another fabulous new flavor of Pepsi in Japan: Pepsi Mont Blanc. For those of you who don’t know what Mont Blanc is (besides the name of a mountain in the Alps), it is a sweet popular in Japan, often in tart, cupcake or roll cake form, with a chestnut flavor. And while Mont Blanc doesn’t taste bad on its own, when mixed with Pepsi, it creates the next limited-time-flavor Japanese Pepsi disaster. Just in case you missed them, previous incarnations included Pepsi Ice Cucumber, as well as the one that still gives me nightmares, Pepsi Azuki.
How to describe Pepsi Mont Blanc? Well, the bottle’s label describes it as follows: 「マロンのやさしい香りが漂う爽やかな刺激のコーラ。デザート感覚でお楽しみください。」 This means (my translation, 意訳 style): “A refreshing cola, from which wafts the gentle aroma of chestnuts. You can enjoy it the same way you enjoy dessert.”
In other words, a dessert cola with a hint of chestnuts. There’s a reason nobody has ever thought of this flavor until now. While it doesn’t reach the level of horribleness that some past Pepsi flavors have (most notably Pepsi Azuki, which may as well have been called Pepsi Upchuck), it sure doesn’t taste good. In fact, I’m trying to choke down a bottle of it while writing this post, so I don’t feel like I just threw away 147 yen.
On the positive side, I’ve got to hand it to PepsiCo for coming up with original, imaginative flavors that match the seasonal cuisine and atmosphere in Japan. And the label design is elegant, too. But I really do wonder what will be next: Pepsi Turkey and Gravy? Pepsi Snow Crab? Pepsi Christmas Cake?
It’s the time again. Yes, it’s time for another strange Pepsi flavor to be released in Japan. Previous incarnations have often been downright disgusting, but this time around it’s a bit different.
What in the name of Amaterasu is a “baobab”? That’s the same thing I asked myself when I saw it in the Family Mart today.
The bottle has a little description written in Japanese: 「アフリカの大地にそびえるバオバブの木をモチーフにした開放感あふれる爽やかなコーラ！」, which means “a cola with a liberating and refreshing flavor, taking as its motif the baobab tree that towers over the vast African continent.” So, as you can see, that doesn’t help us at all to understand anything except that baobab is the name for a big tree. And it’s hard to imagine “tree” being a flavor of soft drink.
Wikipedia’s entry on the Adansonia, also known as the baobab and many other names, confirmed that it is in fact a type of African tree native to Madagascar. Further reading informed me that its leaves are often eaten as vegetables, and the fruit and seeds are used in various sweets and dishes. Apparently Baobab is eaten in Europe, and also by the natives of Australia.
Oh, and Rafiki, that crazy old monkey in the Lion King, lived in a baobab tree.
Honestly, I don’t know if this Pepsi is supposed to taste like the leaves, the seeds, or the fruit. Or just a tree. This writer seems to think it’s the fruit, and I would have to agree because of its faintly sweet taste. Either way, it’s not too bad, especially when compared to such past monstrosities as Pepsi Shiso and Pepsi Azuki. So for those of you living in Japan, pick up some Pepsi Baobab today and tell me what you think!